January 21st, 2025

Introducing New Analytics Dashboard.

Hey There,

After a whirlwind of launches last week, we’re topping off our launch week 7 with something super exciting: the NEW Analytics Dashboard! 🎉

We’re thrilled to roll out some fresh features in our analytics arsenal—Phone Metrics, Chat-Level Metrics, and Member Metrics! Now, you can get even deeper insights into your WhatsApp activity.

To check them out, simply head to the Analytics section in the left-hand panel—you’ll find all the new updates waiting for you (please note that these are available on Pro & Enterprise Plans only)

Here’s a quick breakdown of what’s new:

1. Phone Metrics

Stay on top of WhatsApp activity for each connected phone with these insights:

  • Messages Sent: See how many messages each phone sends.

  • Flagged Messages Responded To: Track how many customer queries are resolved, whether via Periskope or directly on WhatsApp.

  • Average First Response Time: Measure how quickly your team responds to initial queries.

These metrics will help you monitor communication performance and keep your team running smoothly.

2. Chat-Level Metrics

Dig deeper into your communication activities with:

  • New Chats: Track how many new chats are initiated over a given time.

  • Group Chats: Keep an eye on how many new groups are created.

  • Source of Chats: Find out if chats are coming from internal or external users.

These insights give you a clearer picture of how your team is engaging and what trends are emerging in your chats.

3. Member Metrics

Understand what’s happening inside your WhatsApp groups with:

  • Joining: See how many users join groups over time.

  • Leaving: Track users who exit groups.

  • Removal: Monitor who gets removed from groups.


This helps you keep an eye on group health, engagement, and identify groups that might need more attention.


These new features go beyond basic tracking to give you actionable insights that can boost your team’s productivity and communication efficiency. We can’t wait to see how you use them! 💪